A recent study by Heepsy analyzed 43 European capitals to reveal the most Instagram-worthy destinations. Ranked by the number of Instagram hashtags, these cities also offer unique insights into their annual visitors, sunny hours, and most photogenic spots. Here’s a breakdown of the top 10:
London, United Kingdom
- Instagram Hashtags: 167,050,705
- Annual Visitors: 30,000,000
- Sunny Hours/Year: 1,633
London tops the list with over 167 million hashtags. Iconic spots like Tower Bridge and Big Ben make it a photographer’s dream, while 30 million annual visitors prove its global appeal. Don’t miss Neal’s Yard, a colorful hidden alley in Covent Garden that’s a favorite for vibrant Instagram shots.
Paris, France
- Instagram Hashtags: 145,133,568
- Annual Visitors: 50,000,000
- Sunny Hours/Year: 1,662
The City of Light is the most visited on the list, drawing 50 million people annually. Popular spots like the Eiffel Tower (#eiffeltower) guarantee stunning photos and endless inspiration. Another must-capture is the Sacré-Cœur Basilica in Montmartre, offering dreamy views of the city.
Moscow, Russia
- Instagram Hashtags: 56,150,266
- Annual Visitors: 24,000,000
- Sunny Hours/Year: 1,901
Red Square and the Kremlin dominate Moscow’s Instagram scene. With nearly 2,000 hours of sunshine per year, the city offers plenty of opportunities for vibrant captures. Be sure to snap St. Basil’s Cathedral, whose colorful domes are an Instagram icon.
Berlin, Germany
- Instagram Hashtags: 54,887,347
- Annual Visitors: 12,080,000
- Sunny Hours/Year: 1,626
Berlin’s mix of modern and historical landmarks, like the Brandenburg Gate (#brandenburgertor), make it an Instagram hotspot for urban explorers. The East Side Gallery, a vibrant stretch of the Berlin Wall, adds a creative and historical touch to any photo.
Madrid, Spain
- Instagram Hashtags: 51,178,410
- Annual Visitors: 5,810,000
- Sunny Hours/Year: 2,769
Madrid offers the most sunshine of any city on this list, perfect for golden-hour shots. The Royal Palace and Retiro Park are visitor favorites. Another Instagrammable gem is Plaza Mayor, a historic square filled with colorful architecture and buzzing energy.
Amsterdam, Netherlands
- Instagram Hashtags: 36,943,770
- Annual Visitors: 8,800,000
- Sunny Hours/Year: 1,662
The canals of Amsterdam (#amsterdamcanals) and charming streets draw millions of visitors every year, making it one of the most photogenic cities in Europe. Be sure to capture the iconic tulip fields just outside the city in spring for a splash of color on your feed.
Bern, Switzerland
- Instagram Hashtags: 31,557,717
- Annual Visitors: 478,000
- Sunny Hours/Year: 1,887
With fewer visitors, Bern is a hidden gem for Instagrammers. Spots like the Chapel Bridge (#chapelbridge) stand out against its scenic, sunny backdrop. The Zytglogge clock tower, a medieval landmark in Bern’s Old Town, is another show-stopping photo opportunity.
Rome, Italy
- Instagram Hashtags: 30,662,820
- Annual Visitors: 38,000,000
- Sunny Hours/Year: 2,473
Rome’s Colosseum (#colosseum) and its sun-soaked piazzas make it a must-visit for history lovers and photographers alike. Don’t forget to toss a coin at the Trevi Fountain for good luck – it’s one of the most photographed fountains in the world.
Prague, Czech Republic
- Instagram Hashtags: 19,167,599
- Annual Visitors: 7,000,000
- Sunny Hours/Year: 1,668
Prague’s Charles Bridge (#charlesbridge) offers some of the most breathtaking shots in Europe, complemented by the city’s historic charm. Another favorite is Prague Castle, the largest ancient castle in the world, perched above the city with panoramic views.
Vienna, Austria
- Instagram Hashtags: 16,919,806
- Annual Visitors: 4,500,000
- Sunny Hours/Year: 2,048
Vienna’s Schönbrunn Palace (#schönbrunnpalace) and cultural landmarks create countless opportunities for Instagram-worthy moments. For a whimsical shot, visit Hundertwasser House, a quirky and colorful architectural masterpiece.
According to the study, the secret to capturing stunning shots isn’t just visiting the most tagged landmarks but exploring lesser-known gems. Whether it’s the streets of London or the canals of Amsterdam, these cities promise to fill your feed with unforgettable memories.
Sourced from: https://www.heepsy.com/
